Ronél Jordaan

Ronél Jordaan is inspired by nature.

Through the medium of felted wool, her original designs playfully and eloquently echo organic forms and textures. These elements infuse a home with the comforting serenity, purity and beauty of the outdoors.

In 2003, Ronel Jordaan®, having been a textile designer for 26 years, began researching the possibilities of using felt as a creative medium. Entirely self-taught and following her own creative instincts, she began to turn fine gossamer thread into robust felted forms.

In a conscious effort to alleviate unemployment among woman living in the city townships (Western Cape, South Africa), the company is dedicated to transference of skills, eco-friendly processes and celebration of respect for the environment.

By patiently rubbing and coaxing threads of pure wool into shapes in nature that inspire her, she found her direction and started a small home industry. She trained a handful of women to help her. Recognised for their originality and design uniqueness, her creations found an immediate market. Consistent with being inspired by nature, the Ronel Jordaan® label is equally harmonious with nature; the processes implemented in the workshop are all eco-friendly.